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Attention Appraisers
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I know my story sounds hard to believe, and it may be even harder to believe that YOU can duplicate my appraisal success. I know you're skeptical because I am often considered to be the "Ultimate Skeptic." But if you're willing to give me a chance, I may be the appraiser to make an enormous difference in your success and in your life. There's Only 1 Reason Why I Am Any Different Than YouBefore you cast this off as a "lucky" success story, or "too good to be true," I want you to know that I am no different than you - with no special higher education degrees or special talents. I went to school in the south at a college with less than 950 students in a town so small that I'm embarrassed to reveal it in this letter or any of my resumes during my career. I put the next nearest town on my resume so I don't get laughed out of someone's office. To this day when my alma mater wants a donation I offer to pay big money if they change the name of the town. Obviously, I am not telling you these things to "impress" you, but to impress upon you the incredible success I have experienced by applying my Appraiser Marketing System to my own appraisal business. To my knowledge, I know of no one else using my strategies in the appraisal industry the same way I'm using them. In fact, what is unique about my Appraiser Marketing System is that it not only generates new appraisal clients automatically and keeps them coming back over and over again, but it practically guarantees me a steady growth in my appraisal income year after year.
Originally, I made my Appraiser Marketing System only available to friends outside of the appraisal industry, since they would not be competing with me. But then, appraiser friends of mine of all categories have begun to ask about my Appraisal Marketing System to increase the success of their business. So, I have created the most comprehensive and cost efficient Business Building System ever assembled for the appraisal profession. I tell you this because I do NOT want you to make the mistake of thinking that my strategies are just for commercial or residential real estate appraisers. They work for all appraisers, as you will shortly see. Any Appraiser Can Use My Appraiser Marketing System SuccessfullyI know first-hand that my Appraiser Marketing System can be used successfully by any appraiser, man or woman, at any age, and in any market. It doesn't matter if you have the MAI, SRA, SRPA, ASA or IFA designation you don't need a designation to benefit from this system. Without question, YOU can achieve very similar results as me - maybe even better - within a few short months, once you understand and apply my simple to use appraiser marketing tools. Stop!
When I said that any appraiser could use my Appraiser Marketing System, that's not exactly true. Just because you run an appraisal business, it doesn't mean my system of getting more new clients, getting the clients you already have to return more often, and having clients spend more per appraisal, is for you. I can save you some valuable time here and you can stop reading the rest of this report and throw it away if you are any of the following:
If you aren't any of the above and you are a hard working appraisal business person who wants a reliable Appraiser Marketing System to help grow your business and profits, then this is perfect for you.
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| You can see the value of your appraisal business actually declining. When you want to sell it, will you be able to? Maybe your appraisal income has even grown, but it's still not translating into wealth and security for you and your family. | |
| The "word of mouth" advertising that you used to rely on is leaving your wallet not quite as full as you'd like. Guess you'll have to put off buying that new car or fixing up the house. | |
| You hate the cheap "bait-n-switch" appraiser advertising gimmickry competing appraisers use to essentially cheat and deliberately confuse customers, and you desperately want to be a successful appraiser without resorting to it. | |
| You're frustrated with your appraiser income fluctuations, the "yo-yo" syndrome you've had to live with in appraisal. One month things look OK, the next month you're scrambling to make ends meet. Living life on the income "bungee cord" is taking it's toll on you, your family, and your future. | |
| You're feeling out of control, putting out so many fires in your business, it's a miracle you have 5 minutes a day to write appraisals. It feels like you're running faster and faster on the "appraisal treadmill," yet still going nowhere. You feel like you'll never get out from the mountain of free comp requests and problems. There just doesn't seem to be enough time in the day for everything. If it doesn't end soon, you could burn out completely. | |
| The big appraiser clients are putting pressure on you to "hit the number" or risk losing future appraisal business. They don't seem to want your unbiased opinion after all. How frustrating is this to building a successful appraisal business. | |
| You provide real service, you have real appraisal expertise, you know your market, you put quality appraisal reports together in a timely manner - but you admit you do NOT really understand "marketing" and you often feel like you're reinventing the wheel, wasting money or doing things the hard way unnecessarily. | |
| You wonder if enough clients really care about quality and service of appraisals anymore, to reward you with loyalty and repeat appraisal assignments. You feel like its all about the fee. | |
| You feel like you're working longer hours writing more appraisals for lower fees. You'd like more time with your family or to play golf or just more time to enjoy life. You want a top income appraising but you want a life too. Is it possible to have both? | |
| You see your appraisal fees and margins declining. It seems like somebody's taking a little bite out of your money every other day. You wonder - where will this end? | |
| You're worried about increasing numbers of clients bypassing your appraisal business in favor of cheaper, less qualified appraisers. | |
| You thought you would be able to pass along your appraisal business to your children for their financial security. Is this still a possibility? | |
| Lenders are grilling you during the appraisal review process and wasting your time so your having to work weekends to meet deadlines. You don't have time to grow your appraisal business. | |
| You need an effective appraiser marketing plan that can give you an unfair advantage over other appraisers. You want the steps laid out for you in an easy step by step process. | |
| You want to find a way to get new appraisal clients that are not your typical banking and lending clients. You want appraisal clients that appreciate what you have to offer and do not have their own agenda (Make the loan at all costs). | |
| You want to learn the Successful Appraiser Marketing Strategies that will work in any market. Strong market, soft market, high interest rates, low interest rates etc... |
Well, if you checked off one or more (maybe all) of these reasons, the Appraiser Marketing System is for you. If you know in your heart that you really deserve to make a lot more money appraising and would like to know the "secret answers," it starts with this realization -
Fellow Appraisers, I cannot be gentle about this, even though I know you won't like hearing it. This is the fundamental truth that can liberate you from laboring mightily for your dollars, settling for an "average" income. It can empower you to truly TRANSFORM your appraisal business into a very different, super-high-income appraisal shop that'll make your peers and competitors absolutely green with envy.
Here it is:
In today's appraisal market, it's not how much you know about appraising, running your appraisal business, nor is it the education you have or the letters after your name that determines your income (although the letters can help)...
It
is how effective you are at marketing your appraisal
business that determines the balance in your bank account.
You may feel that's not fair or not the way it should be. You can fight it (and maybe go broke). Or you can embrace this as an opportunity, and take the necessary steps to become as good at marketing your appraisal business as you are at running it. Appraisers starting a new business or leaving a mentor can have an unbelievable advantage over the competition and your old boss by applying the Appraiser Marketing System.
Can you imagine a scenario for you that goes something like this...my old boss didn't know how to spell marketing but was fortunate to have a few appraisal clients. Ten years later he still has a few clients and I venture to say that I'm single handedly producing more in revenue than his entire firm. I know how to market. He's a great technical appraiser, I know how to market appraisal services. Which would you rather be?
The unhappy fact is that you can provide the very best appraisal service, best quality, best value, and bend over backwards satisfying your clients, and still starve to death - if you can NOT affordably and efficiently attract a steady stream of good new appraisal clients, as well as keeping your present ones.
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You need the Appraiser Marketing System to protect your clients from "poachers." |
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You need the Appraiser Marketing System to affordably build your list of new clients. |
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You need the Appraiser Marketing System to build an effective marketing system for your business that can run on auto pilot. |
Do you know the lifetime value of your appraisal clients?
Think about it, if you gain just one new appraisal client using my system what will that mean to your bottom line. How about two, three or more clients. Each client times X number of appraisals equals "Big Money" to your business. Listen, right now over the past two weeks I have a single client that has sent me $57,500 in business. In two weeks! I've got the appraisal assignments in my hands before they even have a chance to call the competition.
The cost is really a drop in the bucket compared to the income and fees you can generate from the Appraiser Marketing System. Check out the conservative scenarios below:
Residential Appraisers
If you're a residential appraiser and you apply just one Appraiser Marketing Strategy that gets just one new client and just one new appraisal per month at $300 per job that's $3,600 in fees in year one alone. Think you might be able to get 2 jobs per month. That's $7,200 in year one. OK, now maybe you can get 2.5 jobs per month that equates to $9,000. Now multiply that by two or three new clients and now your making $18,000 to $27,000 and some serious money.
But the best part is if you stick to the appraiser marketing strategies presented you will be getting this income year after year. Compound just two new appraisal clients per year at $18,000 per client per year and you have some serious money.
Commercial Appraisers (Do The Math)
If you're a commercial appraiser this is a laydown. Even at a conservative average fee of $3,500 per job and one job per quarter that's $14,000 per year. How much would you pay to get $14,000 in fees per year from each new client. Multiply this by 2 or 3 new clients and how does $28,000 to $42,000 in fees per year sound.
If you continue to apply my Appraiser Marketing Strategies you can achieve superior results to those outlined above. I know because I have done this many times over. My appraisal fees have averaged $420,377.00 over the past three years.
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My Appraiser Marketing
System Is If you can honestly say that you applied just a few of my simple Appraiser Marketing Strategies and don't make a minimum of ten times your investment during your first 12 months - that's one full year then I want you to send back the entire course for a full 100% refund. No strings attached! Use the Appraiser Marketing System for 12 months and if you don't see measured results then I don't even want you to keep the system. You have absolutely nothing to lose, I take all the risk and you get all the rewards. |
Well, realize that this collection of marketing material could easily sell for multi-thousands of dollars. Remember, in two weeks I received $57,500 in fees from a single appraisal client that honestly just one month ago was ready to use the competition for future business.
In fact if you asked a top marketing person to produce a full appraiser marketing program for your business on a contingency only basis you would pay no less than 25 percent of sales on an ongoing basis. More like $10,000 to $15,000.00, not including royalties and more than likely they would have no experience as an appraiser.
I have been in the appraisal business for 19 years and personally spent upwards of $45,000 on marketing materials, including; seminars, courses, books, tapes, CD's, videos and personal coaching. Not to mention the hours I've spent studying and applying these materials to achieve a three year average of $420,377.00 in appraisal fees while still having time for family, travel and golf.
Don't forget with the Appraiser Marketing System you get clients for life that are loyal to your business and you become their appraiser consultant and confidant. You must understand the lifetime value of a new appraisal client.
But I'm not going to charge you anywhere near what I have invested or even my minimum project price. In fact, your total investment for the entire Silver Appraiser Marketing System is just $1,147. My mentor and all my marketing friends have told me that I am insane for offering this information at this ridiculously low price with a One Full Year No Risk Guarantee. If I can get $57,500 in fees in two weeks from one client that was ready to drop me just four weeks before you should easily be able to match that figure in 12 months.
The appraisal fees and money you'll earn as a result of applying just a few of the proven Appraiser Marketing System techniques can very easily pay you back tens (probably hundreds) of times your meager investment.
So what's the catch? Why am I practically giving this appraiser marketing program away if it is so valuable?
Well, it's really quite simple. This is the first of many products that I will have available to help you market your appraisal business. I want to give you the tools to skyrocket your appraisal business. Then, I want you to tell all your appraiser friends that do not compete with you about my Appraiser Marketing System. Honestly, I'm looking to focus my time helping other appraisers with their marketing. I enjoy helping other appraisers succeed, because when you succeed, I succeed.
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Here's What You're Going to Get with your Appraiser Marketing System:
Two (2) Bound Binders revealing my most effective
appraiser marketing
strategies in an easy to follow outline that will bring you many
10's of $1,000's of dollars in new appraisal fees. You can refer to these
over and over for new ways to market your appraisal business.
CD-Rom Audio Course for you to listen to my Appraiser Marketing Secrets
and Strategies in your car, office or on your computer.
My Special Appraiser Marketing Strategies "Mini Course"
for multiplying your Referral Appraisals. This special report alone
is worth the price of the entire course.
My Special Report that reveals my appraiser marketing secrets to getting and
implementing Super Appraiser Testimonials into your marketing program. These
must be worded correctly or this tactic will fail miserably. You
must know what your testimonials need to say to be effective.
This is priceless and if you apply these strategies alone you
will make thousands of dollars and pay for this course many times
over.
Your going to get my "Special Appraiser Marketing System
Quick Start Guide"
that will give you simple ideas to use immediately to increase
your appraisal business empire. Read this document first and you will be
able to start implementing strategies right away that will have
huge payoffs for your appraisal business.
You are going to receive 3 issues of the Appraiser Marketing Coach
Newsletter™ that will provide you with even more ways to be
effective in your business. Find out about new appraiser marketing strategies,
ways to be more effective in your marketing, simple steps to implement
to make you the "Master of Your Appraisal Domain".
The Appraiser Marketing System actually started out just as a personal resource to use whenever I sat down to work with a client or for my own marketing. In fact, I really wasn't planning on making this available until a fellow appraiser pleaded, "I gotta have a copy!"
And it's true; this is the kind of resource I would have killed for when I was starting out. But it's yours at the introductory price if you act quickly.
Silver Edition - Includes the Two Bound binders chuck full of the very marketing secrets that are responsible for well over $357,500 in fees in a single year. Two audio CDs that include a discussion of what to use and how to immediately benefit from these marketing secrets and strategies. A quick start guide that will allow you to get started shortly after you open the "big box" of "Appraiser Marketing" materials. . . $1,147
Gold Edition - Includes all the information in the Silver Package Plus. . .
You will receive One Free Marketing Material Critique via Fax, a $350 value. I will personally review one of your marketing pieces Recent Ad, Sales Letter, Yellow Page Ad, Business Card, etc. and return it to you with my comments. You will get 2 Special Bonus Reports "The Appraiser Marketing Mindset" and "The Appraisal Goal Setting Business Plan." $1,347
Platinum Edition - This Program is Limited to a Select Number of Platinum Members. As I will be revealing my identity via a one-on-one conference call I reserve the right to downgrade or send back your money when this program is oversubscribed. . . $1,647
If You Are Accepted Into The Appraiser Marketing System Platinum Group You Will Get:
Me, for a 60 minute conference call. After you fill out a short analysis regarding your marketing we will review your marketing strategies and answer your biggest marketing challenge via a one-on-one conference call a $500 value.
As mentioned earlier you will also get a Free Three Month subscription to the Appraiser Marketing Coach newsletter which is packed with new appraiser marketing strategies I am currently using and have learned at some of my most recent marketing seminars.
You also get "The Secrets to Keeping and Retaining Clients" and two (2) additional Critique Certificates a $695 value that entitles you to my review of two of your appraiser marketing pieces. Send me copies of your sales letters, yellow page ad, business card or display ad and I will review and critique two documents to help you coordinate a successful marketing system that will contribute to your bottom line year after year.
That's an additional $2,650 in value plus the Silver Course $1,147. That's $4,945 in value and a savings of $3,298. If you're a residential appraiser that's less than the cost of only 6 appraisals at $300 a piece or about 50% of the cost of one commercial appraisal. Order The Platinum Addition Today at absolutely no risk to you for only $1,647.
ORDER NOW - For your own good, and before we run out of the current allotment of CD-ROM sets (and raise the price), get this now! It will change your appraisal business forever and help you finally start making the money you deserve.
Just click here to order using our safe and secure server.
Don't wait another minute! Order your Appraiser Marketing System Today!
To Your Success,
Mr. X
Crescent Marketing
P.S. Stop banging your head against a wall guessing how to make your Appraisal business work...Read, listen and LEARN as I walk you step-by-step through the entire Appraiser Marketing System.
P.P.S. Remember I take all the risk and you have one full year to try my Appraiser Marketing System and if you don't make at least 10 times your investment simply return the program for a full refund and keep all of the Bonus items as my gift to you.
Order The Silver, Gold or Platinum Addition Today with a full 12 month money back Guarantee. You have absolutely no risk for one full year!
